Re: Concern over the movie hype
 

Most of the tv spots feel like this. The Rita spot was good but the rest don't do a good job of attracting older fans..The original trailer had a decent feel for this. The second trailer still had enough for the older demo. But the tv spots aren't really doing it justice.

Re: Concern over the movie hype
 

I admit some of the tv spots could be better. I still think both theatrical trailers were really good. There is definitely a market for a PG:13 movie. I think the strength of the brand will carry this if all else fails.

Re: Concern over the movie hype
 

I don't think they are confused over the target demo. They are trying to make a movie that appeals to adults but still can appeal to kids. Its why this isn't rated R. Plenty of PG: 13 movies are made.to still target children. This has a lot to do with merchandising.