Re: Make Up!
I believe the lines are in the manga. But there are no transformation sequences. The line are just part of Sailor Moon and were removed by the original two dubs.
I think the idea is based on woman wearing make up. We see that the Soldiers are supposed to be bueatiful. I think the idea is to appeal to young girls. Which was the original demo they were targeted. The show just became popular with many age groups. Mostly since it had a lot of Shonto elements too.
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